Top of mind

Nothing deep, just things on movies, advertising, tech and games

Coke sues Coke Zero : The Viral

Posted by topofmind on September 6, 2006

Coke sues Coke ZeroAt a time when building web-creds is getting more and more important in connecting with their target audience, Coke Zero launches this website that they hope will go viral, and hope bloggers like me write about it and give free exposure and buzz.

The website has videos where they bring in several lawyers and ask for their opinion if Coke can sue Coke Zero for “taste infringement.” Apparently some are real lawyers and others are actors, playing a lawyer. The reaction on some of them are priceless.

And some of them corporate lawers are plain scary, except for the bewildered immigration lawyer who got lost and ended up in a viral…

While many will undoubtedly dismiss this as a lame attempt, Coke Zero will get the coverage, they will get the buzz and they will get a free link here because this is indeed the type of thing that a web-surfing, short attention spanned, instant gratification, cool hunting pro-sumers are looking for. On top of that, they get the message out in a clear and convincing way – that Coke Zero, unlike Diet Coke, doesn’t suck. That is of course, if you are a Coke regular.

While the website has some issues – the color (yeah, I know it is based on the Coke Zero colors) and the flash heavy interface (sigh), it is worth congratulation the team who came up with the idea, and the clients who had the guts to approve such an execution. Tip; get a new web-designer for the next project.

Oh, and the TV ads they have on the site? Not half bad, but the fake calls to the supposedly “real” Coke customer service line are hilarious.


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