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]]> http://topofmind.wordpress.com/2006/08/02/a-viral-is-not-a-viral-when-you-have-to-say-it-is-a-viral/#comment-72 Top Of Mind Tue, 03 Oct 2006 15:52:05 +0000 https://topofmind.wordpress.com/2006/08/02/a-viral-is-not-a-viral-when-you-have-to-say-it-is-a-viral/#comment-72 [...] Virals are called Viral because they take a life of their own and either mutate into something cool or something really really nasty. Early in August I posted the misadventures of how agency.com’s Subway pitch Viral gone bad and how that it generated unwanted publicity for agency.com as well as the client Subway. [...] [...] Virals are called Viral because they take a life of their own and either mutate into something cool or something really really nasty. Early in August I posted the misadventures of how agency.com’s Subway pitch Viral gone bad and how that it generated unwanted publicity for agency.com as well as the client Subway. [...]

]]> http://topofmind.wordpress.com/2006/08/02/a-viral-is-not-a-viral-when-you-have-to-say-it-is-a-viral/#comment-61 Top Of Mind » Blog Archive » When Internet Virals go astray and ways to avoid it. Sat, 23 Sep 2006 12:20:25 +0000 https://topofmind.wordpress.com/2006/08/02/a-viral-is-not-a-viral-when-you-have-to-say-it-is-a-viral/#comment-61 [...] Virals are called Viral because they take a life of their own and either mutate into something cool or something really really nasty. Early in August I posted the misadventures of how agency.com’s Subway pitch Viral gone bad and how that it generated unwanted publicity for agency.com as well as the client Subway. [...] [...] Virals are called Viral because they take a life of their own and either mutate into something cool or something really really nasty. Early in August I posted the misadventures of how agency.com’s Subway pitch Viral gone bad and how that it generated unwanted publicity for agency.com as well as the client Subway. [...]

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